Cool Features
The online store and customer database
Publish a link customers can order from, set delivery areas and fees, and build a record of who buys from you, how often, and what they spend.
6 min read · Updated August 27, 2026
The online store turns your existing menu into a page customers can order from — no separate website, no second product list to maintain. Orders land in the same system as counter sales.
The storefront and the customer database are both Cool Features, included in every account.
Publish the store
Under Settings → Online Store, switch on Accept Online Orders. You get a
link of the form kasenso.com/store?s=yourshop.
That link is the whole distribution strategy. Put it in your Facebook page's button, your Instagram bio, your Viber broadcast, and on a printed sign with a QR code at the counter. Customers who already know you are the ones most likely to use it, so the counter sign is not an afterthought.
The store shows the products, categories, prices and choices you already maintain. There is nothing separate to keep in sync, which is the point — a second menu that drifts out of date is worse than no online menu at all.
Delivery areas and fees
If you deliver, set your zones under Settings → Delivery Areas & Fees. Each area carries its own fee.
Two things worth getting right on day one:
- Draw the boundary at what you can actually serve during your busiest hour, not at your maximum on a quiet afternoon. A late delivery costs more goodwill than a declined one.
- Price the fee at what delivery costs you — rider time, fuel, packaging. A fee that undercharges turns your best-selling dish into your least profitable one, and the reports order-type split is where you check whether it does.
Contact info shown to customers
Settings → Online Store → Contact Info Shown to Customers is the other half: not what you ask customers for, but how they reach you. It is a list you build, same as the rest.
Contact No. stays its own row at the top. It is printed in full on your store page rather than hidden behind a chip, so a customer can read and copy the digits, and it falls back to your Business Profile number when blank.
Everything else is yours to add: Facebook, Instagram, WhatsApp, Viber, Messenger, Telegram, a website, an email, TikTok, a Google Maps link, YouTube, X — or type any name of your own. Up to ten.
Leave a row blank to hide it. An empty contact simply is not shown, so you can keep one in the list without publishing it.
Facebook and the website accept either a username or a full link — paste whichever you have. Channels Kasenso knows a link format for become tappable chips; the rest show as text for the customer to copy, for the same reason as the chat channels above.
Chat channels you ask customers for
Checkout always asks for a mobile number. Everything else is your choice, in Settings → Online Store → Ask Customers For.
It is a list you build. Each row has a name you can type over, a switch for whether checkout asks for it, and a bin. Tap a suggestion chip — WhatsApp, Telegram, LINE, WeChat, KakaoTalk, Viber, Zalo, Signal, Instagram, FB Messenger — or type any name of your own and press Add. Up to eight.
Only switch on what you actually watch. A WhatsApp number collected into an inbox nobody opens is worse than not asking for it.
Some channels become a tappable link, some do not
For the apps Kasenso knows a link format for, the handle on an order becomes a button that opens the chat: WhatsApp, Viber, Telegram, Instagram, FB Messenger and Zalo.
For the rest — LINE, WeChat, KakaoTalk, Signal, and anything you named yourself — the handle is shown as plain text for you to copy. That is deliberate: those apps have no reliable public link format, and a button that goes nowhere is worse than text you can copy.
Renaming and removing
Renaming is safe. Behind each channel is a fixed id set when you created it, so past orders follow the new name.
Removing one stops checkout asking for it. Handles customers already gave you stay on those orders and in the customer list — that is their contact detail, not yours to delete by changing a setting.
Handling online orders
Online orders arrive alongside counter sales, so they flow into the same shift, the same kitchen display if you use one, and the same reports. Dine-in vs Takeout vs Delivery in Reports is what tells you whether the channel is carrying its own weight.
Keep an eye on your prep capacity. The most common failure is not technical: it is accepting online orders during the counter rush without deciding in advance who is making them.
The customer database
Every online order attaches to a customer, and Customers builds up from there:
- Total Customers and Repeat Customers — anyone with two or more orders.
- Total Spent and Customer Revenue.
- Last Order and full Order History per person.
- Sorting by Most Orders, Top Spenders, or Most Recent.
Counter sales are anonymous, so this covers your online channel specifically.
What the customer list is actually for
Three uses, in descending order of value:
- Look after your repeat customers. The repeat count is the single best health signal a small shop has — it says people came back, which no amount of first-time traffic substitutes for.
- Notice when a regular stops. Somebody who ordered weekly and has not ordered in a month is worth a message. This is far cheaper than finding a new customer.
- Feed your marketing. What your top spenders actually buy is the honest input to a promotion — and to KAISHA, which can draft posts from your real sales data.
Treat the list as your customers' data rather than yours: message people about things they would plausibly want, and stop when they ask you to.
Frequently asked questions
Is the online store free?
Yes. Online ordering and the customer database are included in every account, alongside the in-person point of sale.
Do I need a separate website?
No. Switching on the store publishes a link at kasenso.com/store?s=yourshop
that works on any phone. Most shops use it directly from a Facebook or Instagram
bio rather than building a site.
Do I have to maintain a second menu for online?
No. The store shows the same products, categories, prices and choices you already manage in Kasenso, so there is only ever one menu to update.
Are counter customers added to the customer database?
No. Counter sales are anonymous by design; the customer database is built from online orders, where the customer identifies themselves as part of ordering.
Can I set different prices for delivery?
Prices are shared between the counter and the store. Where delivery costs more to serve, the delivery fee on each area is the intended place to recover it — and it keeps the extra visible as a fee rather than hidden in a price.