Read your sales and profit reports

Kasenso has several reporting screens because there are several different questions. Opening the wrong one is why reports feel like a chore — start from the question instead.

The lines, top to bottom

Reports → Business Performance works down from what customers paid to what you kept. Each subtraction answers a different question.

Line	What it means	What it tells you
Gross Sales	Everything rung up, before discounts	Volume
Discounts	Money deliberately given away	Whether promos are under control
Net Sales	What customers actually paid, tax still inside	Your real takings
Tax	Owed to the government, excluded from profit	Not yours — never read it as income
Sales without Tax	Net sales with the tax lifted out	Where every profit line starts
Cost of Goods Sold	Ingredients and packaging, from recipes	What the food cost
Gross Profit	Sales without tax, minus cost of goods	Whether your prices work
Operating Expenses	Rent, utilities, salaries	The cost of the doors being open
Operating Profit	After running costs	Whether the shop works
Net Profit	After non-operating costs such as interest	What you actually made

Two of these do most of the work. Gross profit is a menu-pricing question: thin gross profit means prices or portions, and Price Lab is where you model the fix. Operating profit is an overheads question: healthy gross profit with thin operating profit means your costs, not your menu.

Service charge is counted in profit. Tax is not. Kasenso labels both on screen so they never blur together.

Gross sales and net sales will usually look close together, and that is correct. The only thing between them is discounts. If your prices include tax — the default — then the tax is sitting inside both figures and does not widen the gap at all; it comes out one line further down, at Sales without Tax. A day showing 44,310 gross and 44,070 net means 240 of discounts given, nothing more sinister.

Cost ratio

The Cost Ratio KPI is your costs as a share of sales excluding tax — the fastest single health check on the page. Watch its direction over weeks rather than its value on any one day; a single quiet Tuesday moves it and means nothing.

Fast and slow movers

Two lists worth ten minutes a month:

• Fast-Moving Items / Most Used — highest consumption. These are what to keep stocked, what to negotiate on, and what a stockout hurts most.
• Slow movers — lowest consumption. Each one is money sitting on a shelf and a line on a menu that is making the busy items harder to find.

A slow mover that is also high-waste is costing you twice. Either promote it properly or take it off — see wastage.

Every product you sold

The Products tab lists every product sold in the period, not just the top ten. Switch between By Qty to see what goes out the door most, and By Revenue to see what brings in the most money — they are rarely the same list. Pick Today, This Week, a month or This Year at the top of the page and the list follows it.

Other splits worth reading

• Payment Methods — cash, card, e-wallet. Tells you how much cash you are really handling, which is a security and a banking question.
• Dine-in vs Takeout vs Delivery — whether delivery earns its packaging and its hassle.
• Cashier — filter the whole report by who was on. Useful for coaching, and for spotting who is actually upselling.
• Extra Revenue from Upsize — what upsizing earned, and which product gets upsized most.
• Month-over-month and year-over-year — the comparison that separates growth from seasonality.

Choosing a date range

The range picker drives everything on the page. Sensible defaults: this week for operations, this month for money, month-over-month for trend.

Reports open any month in your history, and CSV export hands the raw rows to Excel or your accountant.

A rhythm that works

• Every shift — Daily Sales and the shift close.
• Every day — the Manager's Daily Report.
• Every week — Business Performance. Gross profit and cost ratio.
• Every month — expenses by category, slow movers, and Analytics.

Fifteen minutes a week beats three hours once a quarter, because a weekly read catches a problem while it is still small enough to fix.

Frequently asked questions

Why is my net profit lower than my gross profit?

Gross profit only subtracts the cost of the goods you sold. Net profit also subtracts your overheads — rent, utilities, salaries — and any non-operating costs such as interest. If the gap looks wrong, check that your expenses are complete and that ingredients are not being counted twice.

Why are my gross sales and net sales almost the same?

Because the only difference between them is discounts. Tax does not widen that gap: with tax-inclusive prices it is already inside both numbers, and it is removed further down at Sales without Tax, which is what the profit lines are built on. If the two are nearly identical, you simply gave very few discounts in that period.

Is tax counted as revenue in Kasenso?

No. Tax is treated as money owed to the government and is excluded from profit figures, and shown on its own line. A service charge is the opposite — it is your revenue and is counted in profit.

How far back can I see reports?

Any month in your history.

Can I export reports to Excel?

Yes. CSV export is included, and the reports are readable on screen and printable too — export matters most when an accountant needs the raw rows.

Why do my report figures differ from my drawer count?

They measure different things. Reports count all revenue; the drawer count only covers cash. Card and e-wallet sales are revenue that never entered the cash box — see start and close a shift.

Next: the Manager's Daily Report.