KAISHA — the AI marketing assistant

Most small shops know they should post more and do not, because staring at an empty caption box after a twelve-hour day is nobody's idea of a good time. KAISHA exists to remove the blank page.

KAISHA is one of the Cool Features, included in every account and in the sidebar under its own name.

What it does

Answer a few questions and KAISHA drafts post ideas with captions you can copy straight into Facebook, Instagram or Viber.

You control:

• What to promote — a specific product, or All products — let KAISHA pick, which uses your sales data to choose.
• Campaign — the occasion or angle you have in mind.
• Tone — how it should sound. Match how you actually talk to customers, not how a brand thinks it should sound.
• Custom topic — type anything, for the case the presets do not cover.
• Sales data — Last 7 days, the week before that, or do not use sales data.

Generated ideas are saved, so Earlier ideas keeps what you did not use. Nothing posts automatically — you send a caption to Facebook and post it yourself. That is deliberate: your name is on it.

Grounding it in real sales

The sales-data option is what separates this from a generic caption generator. With it switched on, KAISHA knows what actually sold, so it can build a post around your genuine best seller instead of a plausible guess.

Two ways to use it:

• Last 7 days — promote what is already selling. Lower risk: you know the stock is there and the kitchen can make it.
• The week before that — spot what dropped. A previously strong item that faded is a good candidate for a nudge.

Switch sales data off for anything not about a product: a holiday greeting, a change in opening hours, a hiring post.

Writing from a photo

Attach a picture and KAISHA writes the posts about what is in it rather than from your menu list. Useful when you have just plated something and want the caption to match the shot.

Pick the photo under Photo in the generator. It is shrunk on your device before it goes anywhere, so a 2 MB phone photo travels as about 200 KB — the full image is sent to the AI to be described and is never stored. Only a small thumbnail is kept on the draft, so that a week later you can still tell which picture a caption belongs to.

KAISHA is told to describe only what it can genuinely see, and never to invent a garnish, a side, a drink or a price that is not in the picture.

When you have no photo

Most owners know the shot they want and would rather not write the paragraph an image generator needs to produce it. So when you attach nothing, every draft comes with a ready-made image prompt — copy it, paste it into Gemini or ChatGPT, and you get a picture for the post.

One caution worth taking seriously: a generated picture is an illustration. Customers who order expect the food to arrive looking like the photo, so use a real one wherever you can, and keep generated images for backgrounds and mood rather than for the dish itself.

Angle or occasion

Two boxes shape what comes out, and they do different jobs:

What to promote	the subject — a menu item, or "Something else" for an event, a new branch, hiring
Angle or occasion	the framing — "rainy day", "payday", "fiesta week"

The angle does not change what the posts are about. Pick 3pcs Chicken with Rice and type rainy day, and you get four posts about that chicken, written for a wet afternoon. Leave the angle blank and KAISHA picks its own.

You need both because "What to promote" is a single dropdown: choosing a real menu item leaves nowhere to type an occasion. That is the gap the second box fills — and the only one.

So when you pick Something else and type your own subject, the angle box disappears. You already have a free-text box at that point; write the occasion into it ("Merienda deals for rainy days") rather than splitting the same thought across two fields.

Facts still win. If your angle conflicts with what your sales or menu actually say, KAISHA follows the facts rather than inventing something to fit.

If you sell goods, not food

In retail mode, KAISHA writes for a shop counter rather than a kitchen. The setup questions ask what you sell — with hardware-store examples — and the posts sell what a product does and the job it gets done: a weekend project, a quick repair, the right part found fast. They never talk about taste, meals or plates.

The campaign examples change to match (a free tape measure with every power tool, a painting kit at one price), and with no photo of your own, the ready-to-paste image prompt asks for product photography on a workbench or shelf instead of food. Every other rule stays the same: no invented prices, no sales figures, no links.

Getting better output

• Be specific in the custom topic. "Rainy afternoon, promoting hot soup, friendly and short" produces something usable. "Make a post" does not.
• Pick a tone that matches your existing posts. Consistency is worth more than polish.
• Generate several and cut. Ideas are cheap; posting all of them is not.
• Edit before posting. The caption is a draft. Your details — the ones only you know — are what make it sound like your shop.

Getting a draft into Facebook

Every draft has two buttons.

• Share opens your phone's share sheet, where you pick Facebook — or Messenger, or Viber. The Facebook composer opens with the post ready and you tap Post. This button is for phones and tablets: a Windows or Mac share menu does not list Facebook, so on a computer you will only see Copy.
• Copy puts the title, caption and hashtags on your clipboard, to paste wherever you like.

Facebook does not always accept a caption handed to it by another app — some versions open the composer empty. So Kasenso copies the caption to your clipboard whenever you tap Share as well: if the box is empty, press and hold, then paste. Nothing is lost either way.

Once you have used a post it is marked, so a week later you can see at a glance which ideas already went out.

What to check before posting

You are responsible for what goes out under your name, so read every draft for:

• Prices and claims. Never post a price you have not confirmed against your own menu.
• Availability. Do not promote something you will run out of by noon — check inventory first.
• Promises you cannot keep. Delivery times, opening hours, stock levels.

An AI draft is a starting point, not a fact-checked statement about your business.

A workable rhythm

Generate a batch once a week rather than agonising daily. Pick two or three worth posting, edit them properly, and space them out. Consistency beats volume, and a batch made in one sitting is the only kind that actually gets posted.

Pair it with the customer database — what your repeat customers actually buy is the best input a promotion can have.

Frequently asked questions

Does KAISHA work for a hardware store or other shop?

Yes. With What You Sell set to Retail goods in Settings, KAISHA asks what you sell and writes about what your products do and the jobs they get done, with product photography for image prompts. It never describes taste or meals, and the same rules on prices, figures and links apply.

Does KAISHA post to Facebook or Instagram for me?

No. KAISHA writes the draft and hands it to you — Share passes it to the Facebook app and Copy puts it on your clipboard, but you are the one who taps Post, in Facebook, every time. Posting stays a deliberate act, which also means nothing goes out under your name without a person reading it first.

Does KAISHA use my real sales data?

Only if you choose to. You can ground a batch in the last 7 days, the week before that, or switch sales data off entirely — which is the right setting for posts that are not about a product.

Is KAISHA free?

Yes. It is included in every account.

What language are the captions in?

Say which you want in the custom topic, along with the tone. Being explicit about language and register produces noticeably better drafts than leaving it to be inferred.

Should I post KAISHA captions without editing?

Better not to. Check every price, claim and availability statement against your own system, and add the specifics only you know. The draft removes the blank page; the last ten per cent is what makes it yours.

Next: install the Android app.